Who we serve

For equity-compensated executives

Every quarter, a little more of your future lands on one stock. Aspirean helps executives unwind concentrated company stock, coordinate their investment management, and plan the tax consequences of every grant before the window opens.

The moment

What a grant asks of you, every quarter

An RSU vest is a decision to buy the stock at that day’s price, made by default. Holding vested shares while your salary and unvested grants already ride on the same company concentrates more than the portfolio shows.

The work is deciding what to sell, when, and what it costs in tax, then putting it on a schedule that runs whatever the news: a 10b5-1 plan adopted in an open window, ISO exercises sized so the AMT stays digestible, and a concentration ceiling the plan can live with.

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How much is too much

Lower than the usual 10 to 15 percent, because your salary and unvested grants already ride on the same company. Our test: the position is too large when a 50 percent drop would change your family’s plans. We set the ceiling first and the selling schedule follows from it.

Selling as an insider

Adopt a Rule 10b5-1 plan in an open window, when you hold no material nonpublic information. It sells on a pre-committed schedule whatever you learn later. Officers and directors wait 90 to 120 days before the first trade; other employees wait 30. We design the schedule around your vesting calendar and your employer’s trading policy.

ISOs and the AMT

Exercise while the spread is small, or in annual tranches sized so the AMT stays digestible. The AMT taxes that spread even though no cash arrived, but much of it returns as a credit in later years. We model each tranche with your CPA before the exercise, not after the return is filed.

Questions we answer

The questions this moment asks.

Each one started as a question a client asked. The short answer is here; the full answer is a perspective of its own.

The stock keeps vesting and keeps climbing. How concentrated is too concentrated?

Lower than the usual 10 to 15 percent, because your salary and unvested grants already ride on the same company. Our test: the position is too large when a 50 percent drop would change your family’s plans.

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I want to diversify, but I’m an insider. How do I sell without tripping over trading windows?

Adopt a Rule 10b5-1 plan in an open window, when you hold no material nonpublic information. It sells on a pre-committed schedule whatever you learn later. Officers and directors wait 90 to 120 days before the first trade; other employees wait 30.

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My ISOs are in the money. Should I exercise, and why does everyone warn me about the AMT?

Exercise while the spread is small, or in annual tranches sized so the AMT stays digestible. The AMT taxes that spread even though no cash arrived, but much of it returns as a credit in later years.

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Case study

Unwinding a 90 percent RSU concentration

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The situation

A senior technology executive had roughly 90 percent of the portfolio concentrated in a single stock, accumulated through years of RSU vesting.

What we did together

We developed a long-short tax-loss harvesting strategy to unwind the position deliberately, generating losses along the way to absorb the gains the selling created, with a defined concentration target of 20 percent.

Where it landed

A single-stock position on a managed path from roughly 90 percent of the portfolio toward 20, without handing the difference to the IRS.

Drawn from a real engagement, with details generalized to protect the client’s privacy. Every situation is different; outcomes depend on circumstances and timing.

Offices

Three offices, one team.

Marin County, CA

6 Knoll Lane, Suite B
Mill Valley, CA 94941
(415) 383-8404

Marin County, CA · Mill Valley, CA · San Francisco Bay Area, CA

St. Joseph, MI

505 Pleasant St, Suite 401
St. Joseph, MI 49085
(844) 687-5342

St. Joseph, MI · Benton Harbor, MI · Southwest Michigan

Chesterton, IN

160 Rail Rd, Suite 4
Chesterton, IN 46304
(844) 687-5342

Chesterton, IN · Valparaiso, IN · Northwest Indiana

Frequently asked questions

The things you’re probably wondering.

Do you have a minimum asset level?

Yes. We best serve individuals with at least $1 million in investable assets, including 401(k) plan assets, or more complex financial situations. Our minimum annual fee is $7,500 for clients below that threshold.

How are you compensated?

We are a fee-only Registered Investment Advisor and a fiduciary, paid via a percentage of the assets we manage.

Who actually sells the shares?

The accounts stay in your name at an independent custodian, and sales of company stock follow your employer’s trading policy and, where you adopt one, your 10b5-1 plan. Our role is the decision and the coordination: what to sell, when, in what order, and what it costs in tax, worked out with your CPA before the window opens.

What about the taxes on a vest?

The withholding taken at vest is often less than the tax the shares create, which can leave a balance due in April. We estimate the year with your CPA, decide whether to sell shares at vest to cover it, and plan exercises and sales around your bracket rather than around the calendar.

Is this only for public-company executives?

No. Private-company equity raises the same questions with fewer exits: ISOs and the AMT, an 83(b) election on early exercise, tender offers and secondary sales, and how much of your net worth sits in paper you cannot yet sell. We plan those with your CPA and the company’s counsel.

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Let’s talk.

We take on a limited number of new families each year, on purpose. If some version of this moment has arrived at your door, we’d like to hear from you.

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